Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded will reach 44 million by 2016, according to a Zendesk infographic.
Curata, a content curation company, announced the availability of its content curation mobile application during the company’s fourth annual user conference. The mobile application enables Curata users to curate content through their mobile devices and is available on iTunes and the Android Market.
Tom Bishop, Director of Marketing and Communications for KnowledgeVision, uses Curata’s mobile application to reduce the time it takes to create the necessary content to effectively promote his company. “Adding an app means that I can review content while commuting, which is a game changer for me,” explained Bishop, “as I will be able to better concentrate on editorializing the content I've selected when I'm in the office."